Mamaison Hotels & Residences, the network of boutique hotels and residences, which from July 1 2014 makes up part of the portfolio of CPI Hotels, one of the largest hotel groups in the Czech Republic, is changing its corporate identity. After a tender involving 10 companies, CPI Hotels chose the advertising agency Atlantic Studio.
"The Agency is preparing a completely new corporate design manual for us. The key criteria for selecting the right proposal were good memorability and practical use of new fonts, colors and graphic elements. We want to rejuvenate and modernize the Mamaison Hotels & Residences brand, as the original corporate identity designed in 2009 was outdated in many respects", said Patricia Rosenbergová, Director of Sales and Marketing of CPI Hotels. The new graphical elements will be used on business cards, letterheads, advertisements, banners, presentations, corporate and hotel brochures, vouchers and promotional items. As well as the new design manual, Atlantic Studio is also working on the graphic design of the new corporate website. The new design manual will be finalized in mid-October 2014, while the draft design of the website will be completed by the end of the year.