The CPI Hotels hotel group presented the new look of its corporate website. It took several months to create the new website in cooperation with the Irish company Bookassist, with which CPI Hotels has been working in the field of Internet marketing and online booking services since 2009.
“The development of the new website was not without labour pains. We went through a period of fine tuning of its design and functionality, but we are very satisfied with the resulting baby. The corporate website www.cpihotels.com has the complete portfolio of the hotel group, both new hotels and ones with the Mamaison Hotels & Residences brand, it provides news and information about projects, it presents information for shareholders, and it lists job opportunities across all hotels. The website is organized into functional groups according to destination or focus and is a guidepost to the websites of individual hotels,” said Patricie Rosenbergová, Director of Sales and Marketing CPI Hotels. “The objective is to increase the traffic of the website and to utilize this channel for the booking of accommodations through our booking application. We primarily use a PPC campaign for this. In the future, we will focus on more links with social networks and remarketing,” added Rosenbergová.
The new website is visually appealing; it has an intuitive design for the user and is responsive to mobile devices. In addition to the main website of CPI Hotels, new sub-websites were created for individual brands, so the websites of Clarion hotels, Fortuna hotels and the spa brand Spa & Kur Hotels received facelifts.