At the beginning of June, the 4th year of the Week of Reading to Children started within the campaign Every Czech Reads to Kids, a campaign supporting literacy and positive family relationships. An inauguration ceremony in the presence of celebrities took place in Divadlo na Šantovce in Olomouc, under the auspices Martin Major, Olomouc City mayor. Clarion representatives, who also offered free accommodation to the organisers, were also present at the event commencement where a poem "Nemalujte čerta na zeď" ("Do not paint a black picture") by Jiří Žáček was recited.
"Although the leitmotiv is to emphasize the importance of book-reading to children, the event says much more; it makes us think about the things that really matter. I am glad we could support this project," said Silvie Szymiková, sales manager at the Clarion Congress Hotel, who started this year's campaign by reciting together with other business partners. The well-known actor Lukáš Hejlík agreed to host this event as well as to perform in it with his scenic reading ensemble, LiStOVáNí.
The campaign raising public awareness, Week of Reading to Children, is an activity of the nonprofit organisation Every Czech Reads to Kids, which has been concerned with children's literacy and promotion of valued literature since 2006. Several dozen towns and municipalities of the Czech Republic joined this year's 4th year of the Week of Reading to Kids.